Leveraging Email Marketing to Convert - Without the Extra Stuff.

Leveraging Email Marketing to Convert - Without the Extra Stuff.

We all know email is powerful - click a few buttons and you’re in the face of thousands of warm leads who already know, like, and trust you.


Email is how you convert and retain. It’s the bottom of your funnel.


However, it isn’t treated this way.


Yes… It’s tempting to pump more cash into your Facebook ads in the hopes that these new eyeballs will buy.


But the truth is, in most cases you’re just going to be let down.


In 2024 with new ecom stores popping up every day, the consumer has many choices to choose from. And they're going to shop around.


Mix that with the amount of internet scams out there…


It's becoming increasingly difficult for the modern consumer to click onto your site and trust you enough to buy on the spot.


Even then, if you aren't building loyalty and staying top of mind with your current customer base, you're going to be forgotten.


Which is exactly why you need quality acquisition and retention systems in place.


If you don’t, you’re just going to be throwing your ad-spend into the toilet.


The eCom brands winning (at scale) in 2024 are doubling down on the aspects of conversion and retention that actually matter BEFORE scaling acquisition.


  • List growth

  • Frequent campaigns

  • Intent-based flows

  • Proven direct response tactics


Focusing on what truly matters while leveraging proven direct response principles with a modern twist is the core of eDirect Response (eDR).

We all know email is powerful - click a few buttons and you’re in the face of thousands of warm leads who already know, like, and trust you.


Email is how you convert and retain. It’s the bottom of your funnel.


However, it isn’t treated this way.


Yes… It’s tempting to pump more cash into your Facebook ads in the hopes that these new eyeballs will buy.


But the truth is, in most cases you’re just going to be let down.


In 2024 with new ecom stores popping up every day, the consumer has many choices to choose from. And they're going to shop around.


Mix that with the amount of internet scams out there…


It's becoming increasingly difficult for the modern consumer to click onto your site and trust you enough to buy on the spot.


Even then, if you aren't building loyalty and staying top of mind with your current customer base, you're going to be forgotten.


Which is exactly why you need quality acquisition and retention systems in place.


If you don’t, you’re just going to be throwing your ad-spend into the toilet.


The eCom brands winning (at scale) in 2024 are doubling down on the aspects of conversion and retention that actually matter BEFORE scaling acquisition.


  • List growth

  • Frequent campaigns

  • Intent-based flows

  • Proven direct response tactics


Focusing on what truly matters while leveraging proven direct response principles with a modern twist is the core of eDirect Response (eDR).

Leveraging Email Marketing to Convert - Without the Extra Stuff.

We all know email is powerful - click a few buttons and you’re in the face of thousands of warm leads who already know, like, and trust you.


Email is how you convert and retain. It’s the bottom of your funnel.


However, it isn’t treated this way.


Yes… It’s tempting to pump more cash into your Facebook ads in the hopes that these new eyeballs will buy.


But the truth is, in most cases you’re just going to be let down.


In 2024 with new ecom stores popping up every day, the consumer has many choices to choose from. And they're going to shop around.


Mix that with the amount of internet scams out there…


It's becoming increasingly difficult for the modern consumer to click onto your site and trust you enough to buy on the spot.


Even then, if you aren't building loyalty and staying top of mind with your current customer base, you're going to be forgotten.


Which is exactly why you need quality acquisition and retention systems in place.


If you don’t, you’re just going to be throwing your ad-spend into the toilet.


The eCom brands winning (at scale) in 2024 are doubling down on the aspects of conversion and retention that actually matter BEFORE scaling acquisition.


  • List growth

  • Frequent campaigns

  • Intent-based flows

  • Proven direct response tactics


Focusing on what truly matters while leveraging proven direct response principles with a modern twist is the core of eDirect Response (eDR).

We've generated $20M+ for our clients.

We've generated $20M+ for our clients.

We had a pretty big claim at the top of the page. Here are the results to back it up.


We had a pretty big claim at the top of the page. Here are the results to back it up.

We had a pretty big claim at the top of the page. Here are the results to back it up.

Example #1

+$1.9 Million Extra Revenue

+$1.9 Million Extra Revenue

A fashion brand that couldn’t keep up with in-house Klaviyo management resulted in a 2.75x revenue increase.

After working with us:

65% open rates

$200,000+ automated monthly flow revenue 

Breaking revenue all-time highs

Watch Case Study Video

(Before)

(After)

(Before)

(After)

Example #2

Extra $177,000 Monthly Revenue

Extra $177,000 Monthly Revenue

A supplement brand that didn't have proper account infrastructure and email campaign systems.


In just 3 months we broke their monthly all-time revenue record without sending a single broadcast discount to the list.

After working with us:

Consistently sending 4-5 email campaigns per week

3x'd their engaged email list size

Breaking revenue records without sending discounts

Example #3

2x Email Revenue in 30 Days

2x Email Revenue in 30 Days

Before working with us they were seeing 40% open rates, landing in spam, and sending only 1-2 campaigns a week with no strategy.

After working with us:

60-70% open rates

Record breaking click rates

Email bringing in 47% of revenue

(Open Rate)

(Click Rate)

(Revenue)

Example #4

219% Increase in Flow Revenue in 45 Days.

219% Increase in Flow Revenue in 45 Days.

Before, they only had 4 flows in place. Within 45 days, we implemented over 50 automated messages that were continually tested. (Added +73k MRR)

Example #5

Need I say more?

Helped add advanced flow funnels, took over campaign strategy, and full-scale copy construction and management.

The ACE Process.

The ACE Process.

This is the exact process & timeline we use for every client to guarantee success:

This is the exact process & timeline we use for every client to guarantee success:

Analyze

Days 1-10

Analyze

Days 1-10

Klayvio

Audit

Klayvio

Audit

Deliverability

Optimization

Deliverability

Optimization

Product, Brand, Customer,

and Competitor Research

Product, Brand, Customer,

and Competitor Research

Construct 60 Day

Success Roadmap

Construct 60 Day

Success Roadmap

Create

Days 10-28

Create

Days 10-28

Sign-Up Form

Implementation

Sign-Up Form

Implementation

Write, Design, and

Build Out 8 Flows

Write, Design, and

Build Out 8 Flows

Campaign

Execution

Campaign

Execution

Weekly Progress

Reports

Weekly Progress

Reports

Elevate

Days 28+

Elevate

Days 28+

Ramp Up

Campaigns

Ramp Up

Campaigns

New Form +

Flow Tests Weekly

New Form +

Flow Tests Weekly

Experiment With

New Angles

Experiment With

New Angles

Weekly Progress

Reports

Weekly Progress

Reports

Here's *Exactly*

What You Get

  • Overall Klaviyo email and SMS management

  • Pop-up form creation and management

  • 3-5 email campaigns per week (minimum)

  • Minimum 8 automated flows setup with 40-60 emails within them

  • Ongoing testing and optimizations

  • 3 A/B Tests per week (minimum)

  • Cross-channel marketing calendar creation

  • Unlimited e-commerce marketing consulting


PS - You also get 2 full-time Account Managers and 1 Designer dedicated to your account!

Here's *Exactly*

What You Get

  • Overall Klaviyo email and SMS management

  • Pop-up form creation and management

  • 3-5 email campaigns per week (minimum)

  • Minimum 8 automated flows setup with 40-60 emails within them

  • Ongoing testing and optimizations

  • 3 A/B Tests per week (minimum)

  • Cross-channel marketing calendar creation

  • Unlimited e-commerce marketing consulting


PS - You also get 2 full-time Account Managers and 1 Designer dedicated to your account!

Here's *Exactly* What You Get

  • Overall Klaviyo email and SMS management

  • Pop-up form creation and management

  • 3-5 email campaigns per week (minimum)

  • Minimum 8 automated flows setup with 40-60 emails within them

  • Ongoing testing and optimizations

  • 3 A/B Tests per week (minimum)

  • Cross-channel marketing calendar creation

  • Unlimited e-commerce marketing consulting


PS - You also get 2 full-time Account Managers and 1 Designer dedicated to your account!

  • Pop-up form creation and management

  • Minimum of 3-4 email campaigns per week

  • Minimum 8 automated flows setup with 40-60 emails within them

  • Ongoing Klayvio management

  • Ongoing testing and optimizations

  • Cross-channel marketing calendar creation

  • Unlimited e-commerce marketing consulting

Take a look at some of our YouTube Tutorials

Take a look at some of our YouTube Tutorials

Take a look at some of our YouTube Tutorials

Straight From Our Partners

“Max and his team have been amazing since day 1. They’ve been on top of everything, are very responsive. In only 3 months, I have already seen a 20% total revenue increase, and over 110% Klaviyo Attributed revenue increase!

Dean Diepholz

German Car Accessories

"Max is an absolute genius when it comes to email marketing. He takes the time to learn about your company's goals and wholeheartedly adopts the mission, immerses himself in your culture, and becomes a part of your team."

Griffin Macer

Market Me

"Well Copy is one of VERY few agencies I’ve ever hired twice. Max and his team are now my exclusive go to for any ecommerce email marketing project."

Eric Golman

Kosher Wine

“What I love about working with the Well Copy team is they talk about, care about, and deliver RESULTS. Not excuses and justifications… they have improved our ACTUAL RESULTS AND REVENUE FROM EMAIL.

Braven Grant

Gains in Bulk

“We were seeing monthly revenue from flows coming in >20% below the previous year and didn't know how to turn that around.  In the first 6 weeks after launching the new flows with more robust and personalized messaging, we have seen a 44.7% increase over same period last year.”

Steve Maras

Alp N Rock

"Well Copy doesn’t waste time tinkering with the small levers. We implemented only the highest leverage strategy from their experience. Email doesn’t have to be complicated or time consuming to generate ROI, love their pragmatic approach."

Paul Elliot

Backyard Escapism

"Being in marketing for over 20 years, you start to figure out people who have the "it" and those who don't. Max is one of those brilliant marketers with the "it". He's a guy who can walk in and make any brand better. period."

Dan Steiner

Good Laundry

"Max is no just gifted with proven 8-figure skills in writing emails and facebook ads that sell - with pitch perfect brand voice mind you - but he is also a stellar marketing campaign expert."

Jason Parker

Launch Medical

"We saw immediate results after starting with Well Copy. Max and his team made some quick improvements to our opt-ins and welcome experience that resulted in more orders from that flow in 48 hours than we had in the entire first half of the calendar month before working with them – with no increase in traffic."

Stewart Anderson

Beast & Buckle

"Within three months we we were already doing $400k. So basically doubled our email revenue in 2 short months"

With Gains in Bulk, we broke their email revenue record in just two months (without sending any discounts to their campaigns list)

"We ended up having the best Black Friday we've had in over 4 years"

We've been working with Dean at German Car Accessories for over 6 months and have helped take email revenue from $30k/mo to $130k in March 2024.

"Within 30 days we had a $75,000 month (jump from $25,000)"

Juggling email in-house with minimal Klaviyo experience left a ton of revenue on the table. Right off the bat, we tripled their email marketing revenue.

Straight From Our Partners

“Max and his team have been amazing since day 1. They’ve been on top of everything, are very responsive. In only 3 months, I have already seen a 20% total revenue increase, and over 110% Klaviyo Attributed revenue increase!

Dean Diepholz

German Car Accessories

"Max is an absolute genius when it comes to email marketing. He takes the time to learn about your company's goals and wholeheartedly adopts the mission, immerses himself in your culture, and becomes a part of your team."

Griffin Macer

Market Me

"Well Copy is one of VERY few agencies I’ve ever hired twice. Max and his team are now my exclusive go to for any ecommerce email marketing project."

Eric Golman

Kosher Wine

“What I love about working with the Well Copy team is they talk about, care about, and deliver RESULTS. Not excuses and justifications… they have improved our ACTUAL RESULTS AND REVENUE FROM EMAIL.

Braven Grant

Gains in Bulk

“We were seeing monthly revenue from flows coming in >20% below the previous year and didn't know how to turn that around.  In the first 6 weeks after launching the new flows with more robust and personalized messaging, we have seen a 44.7% increase over same period last year.”

Steve Maras

Alp N Rock

"Well Copy doesn’t waste time tinkering with the small levers. We implemented only the highest leverage strategy from their experience. Email doesn’t have to be complicated or time consuming to generate ROI, love their pragmatic approach."

Paul Elliot

Backyard Escapism

"Being in marketing for over 20 years, you start to figure out people who have the "it" and those who don't. Max is one of those brilliant marketers with the "it". He's a guy who can walk in and make any brand better. period."

Dan Steiner

Good Laundry

"Max is no just gifted with proven 8-figure skills in writing emails and facebook ads that sell - with pitch perfect brand voice mind you - but he is also a stellar marketing campaign expert."

Jason Parker

Launch Medical

"We saw immediate results after starting with Well Copy. Max and his team made some quick improvements to our opt-ins and welcome experience that resulted in more orders from that flow in 48 hours than we had in the entire first half of the calendar month before working with them – with no increase in traffic."

Stewart Anderson

Beast & Buckle

"Within three months we we were already doing $400k. So basically doubled our email revenue in 2 short months"

With Gains in Bulk, we broke their email revenue record in just two months (without sending any discounts to their campaigns list)

"We ended up having the best Black Friday we've had in over 4 years"

We've been working with Dean at German Car Accessories for over 6 months and have helped take email revenue from $30k/mo to $130k in March 2024.

"Within 30 days we had a $75,000 month (jump from $25,000)"

Juggling email in-house with minimal Klaviyo experience left a ton of revenue on the table. Right off the bat, we tripled their email marketing revenue.

Straight From Our Partners

  • “Max and his team have been amazing since day 1. They’ve been on top of everything, are very responsive. In only 3 months, I have already seen a 20% total revenue increase, and over 110% Klaviyo Attributed revenue increase!

    Dean Diepholz

    German Car Accessories

  • "Max is an absolute genius when it comes to email marketing. He takes the time to learn about your company's goals and wholeheartedly adopts the mission, immerses himself in your culture, and becomes a part of your team."

    Griffin Macer

    Market Me

  • "Well Copy is one of VERY few agencies I’ve ever hired twice. Max and his team are now my exclusive go to for any ecommerce email marketing project."

    Eric Golman

    Kosher Wine

  • “What I love about working with the Well Copy team is they talk about, care about, and deliver RESULTS. Not excuses and justifications… they have improved our ACTUAL RESULTS AND REVENUE FROM EMAIL.

    Braven Grant

    Gains in Bulk

  • “We were seeing monthly revenue from flows coming in >20% below the previous year and didn't know how to turn that around.  In the first 6 weeks after launching the new flows with more robust and personalized messaging, we have seen a 44.7% increase over same period last year.”

    Steve Maras

    Alp N Rock

  • "Well Copy doesn’t waste time tinkering with the small levers. We implemented only the highest leverage strategy from their experience. Email doesn’t have to be complicated or time consuming to generate ROI, love their pragmatic approach."

    Paul Elliot

    Backyard Escapism

  • "Being in marketing for over 20 years, you start to figure out people who have the "it" and those who don't. Max is one of those brilliant marketers with the "it". He's a guy who can walk in and make any brand better. period."

    Dan Steiner

    Good Laundry

  • "We saw immediate results after starting with Well Copy. Max and his team made some quick improvements to our opt-ins and welcome experience that resulted in more orders from that flow in 48 hours than we had in the entire first half of the calendar month before working with them – with no increase in traffic."

    Stewart Anderson

    Beast & Buckle

  • "Max is no just gifted with proven 8-figure skills in writing emails and facebook ads that sell - with pitch perfect brand voice mind you - but he is also a stellar marketing campaign expert."

    Jason Parker

    Launch Medical

"Within three months we we were already doing $400k. So basically doubled our email revenue in 2 short months"

With Gains in Bulk, we broke their email revenue record in just two months (without sending any discounts to their campaigns list)

"We ended up having the best Black Friday we've had in over 4 years"

We've been working with Dean at German Car Accessories for over 6 months and have helped take email revenue from $30k/mo to $130k in March 2024.

"Within 30 days we had a $75,000 month (jump from $25,000)"

Juggling email in-house with minimal Klaviyo experience left a ton of revenue on the table. Right off the bat, we tripled their email marketing revenue.

Take a look at some of our

high-converting emails!

(hover and scroll over designs)

Take a look at some of our

high-converting emails!

(hover and scroll over designs)

Take a look at some of our

high-converting emails!

(hover and scroll over designs)

Results!

Working with us means an extra hour (or two) of sleep at night

Working with us means an extra hour (or two) of sleep at night

Book a 15 minute chat to get the ball rolling!

This is for you, if you want:

A team 100% dedicated to your Klaviyo

Stronger customer loyalty

Immediate & long-term results

To qualify, you must:

Run a DTC eCommerce brand

Minimum of $50k/mo revenue

Working with us means an extra hour (or two) of sleep at night

Book a 15 minute chat to get the ball rolling!

This is for you, if you want:

A team 100% dedicated to your Klaviyo

Stronger customer loyalty

Immediate & long-term results

To qualify, you must:

Run a DTC eCommerce brand

Minimum of $50k/mo revenue

FAQ

Let’s answer some questions.

How is Well Copy different?

What services does Well Copy offer?

How often will you send campaigns to my list?

How does the guarantee work?

What are the costs?

How is Well Copy different?

What services does Well Copy offer?

How often will you send campaigns to my list?

How does the guarantee work?

What are the costs?

How is Well Copy different?

What services does Well Copy offer?

How often will you send campaigns to my list?

How does the guarantee work?

What are the costs?