We are Well Copy.
We help 7-10 figure ecommerce brands build industry-leading retention systems that unlock profitable growth.
TLDR;
We turn your email, sms, and subscription lists into your most profitable sales channels.
P.S
We’ve worked with 200+ 7–10 figure brands and helped generate $200M+ in revenue, with email/sms on average making 41% of brand total revenue.
.png)
$200,000,000+ generated across 200+ brands
Our clients average 41% of their total store revenue from email & sms.
Here is what that looks like in practice:
2x
50%
200%
Gains In Bulk: 2x Email Revenue in 60 Days Without Discounts
Took a premium DTC supplement brand from underperforming email to 54.6% of total store revenue through infrastructure, deliverability fixes, and education-based messaging.
30–35%
$1M+
Drink Willie’s: 7-figures+ in Email Revenue Within 6 Months of Launch
Built the entire email infrastructure before launch, capturing demand from Day 1 and helping scale the brand into the largest THC beverage brand in its category.
102%
210%
3x
LivFresh: 102% Increase in Email Revenue for a Brand That Already “Had Email Covered”
Replaced a previous agency’s generic setup with brand-specific strategy, driving a 210% increase in automated revenue and 3x list growth for a premium oral care brand.
.png)
Leveraging email
marketing to
.png)
Click a few buttons and you're in the face of thousands of warm leads who already know, like, and trust you on a platform that 79% of Americans check every day… yet this is where most ecommerce brands leave money on the table.
They send random campaigns with no strategy, their flows are outdated or nonexistent, and their list is unsegmented and deliverability is tanking. With ad costs continuing to rise and customer acquisition getting more and more expensive… you need a proper backend system for converting leads cheaply and increasing LTV profitably.
Sending emails costs a fraction of a penny, and the top brands are pulling 40-50% of their store revenue from email. Sounds crazy, but our clients see these numbers consistently.
Interested?
Retention done right for ecommerce brands
From strategy and creative to execution and ongoing optimization, everything is managed end-to-end. You stay focused on your brand while your email list becomes your most profitable channel.
Strategic list capture built around your customer journey. We develop high-converting signup experiences that grow your audience with buyers, not browsers.
Consistent, well-crafted campaigns designed to drive revenue without fatiguing your list. Every send is intentional, segmented, and aligned with your brand.
.png)
A complete automated backend that works around the clock—welcome series, abandoned cart, post-purchase, winback, and beyond. Built once, optimized continuously.
.png)
Ongoing experimentation across subject lines, creative, timing, and offers. We identify what moves the needle and double down.
Precision targeting paired with inbox placement expertise. Clean lists, strong sender reputation, and emails that actually get seen.
A dedicated team managing your entire retention channel. Strategy, execution, reporting, and optimization are handled completely.
.png)
our booking page
We’re not another cookie-cutter email agency
our booking page
We’ve helped scale 200+ ecommerce brands
"Within six months, email revenue increased another 30–40%, our signup form reached an 18–20% conversion rate, and email now consistently drives around 60% of our revenue.
The structure, planning, and communication removed a huge amount of stress from our team.”
"Our biggest hesitation with agencies was that nobody ever got our brand voice right, it always felt off. But Well Copy nailed it within the first few emails. They studied our ad creatives, understood our tone, and got it spot-on.
The communication is seamless — we’re always kept up to date, everything’s easy to approve, and we never have to worry about email anymore.
The performance speaks for itself: email and SMS now drive nearly 40% of our total store revenue. We’ve already recommended Well Copy to at least a dozen other brands."
“They nailed our brand voice faster than I expected, and the designs lately have been next-level — I’m even using them on our social media. The team is responsive, proactive, and understands our niche better than most.
Email now drives over 40% of our total revenue, and the best part is I don’t have to think about it anymore. I just know it’s handled."
“What I love about working with the Well Copy team is they talk about, care about, and deliver RESULTS. Not excuses and justifications…
...They have improved our ACTUAL RESULTS AND REVENUE FROM EMAIL."
“Before working with WellCopy, our email setup was basically set-and-forget and underperforming.
Now email drives about 40% of our revenue and generates close to $100,000 in the past 30 days alone.”"
"We’ve had many contractors try to do email and all failed compared to WellCopy, the thing with WellCopy is that they aren’t just at the forefront of email marketing and copywriting, they truly became an extension of your company.
They delivered on their promises and then some"
"We love Well Copy! We have worked with the well copy team for over 6 months on one of our brands and we loved the level of service and results so much we asked if they could take on our other brand.
They’ve done an amazing job driving repeat revenue and optimizing our email and sms channels. If you’re looking for an agency to handle your email and sms these guys go above and beyond and we can’t recommend them enough!"
"Before working with Well Copy, I was doing everything myself — ads, emails, operations — and I thought I was doing pretty well. Turns out I wasn’t. Email went from around 15–16% of our revenue to over 40% since partnering with them. The communication is next-level — weekly and monthly reports, constant Slack updates, and a team that actually cares. Steph and the team have been amazing, always on top of things and pushing me to keep moving.
The designs and copy were dialed in within weeks, and they’ve adapted perfectly as we’ve expanded into new languages and markets. If you’re on the fence about hiring them — get off the fence and book the call. You won’t go back."
"To say the least, Max and his team delivered. All of our Klaviyo metrics have improved, ranging from deliverability to revenue per recipient. He is thoughtful, ethical, and is always trying to demo new technologies and platforms to help bolster email and sms performance. Most importantly, Max cultivates his relationships with his clients, and I am happy to say that he has become a good friend of mine.
As you can probably tell, I, along with the rest of our team at LIVFRESH, plan to work with Max for a long time to come."
"We’ve worked with a lot of agencies over the years, and none have ever performed better than we could ourselves—until Well Copy. Since partnering, our email channel consistently holds above 25% of total revenue, even as we’ve scaled ad spend by 40%.
They nailed our casual, conversational brand voice after one round of feedback and have been spot-on ever since."
“The team made everything clear from the start: what they’d do, when they’d do it, and what I’d end up with. The communication has been flawless, and I’ve never once felt left in the dark.
I found Well Copy through Max’s content and immediately trusted them, and that trust has paid off tenfold. If you’re serious about growing your brand, they’re the real deal.”
"Well Copy has been an absolute game-changer for our email marketing strategy. From the moment we partnered with them, their team demonstrated an excellent understanding of our brand's voice and goals.
Their creative work is not only engaging but also drives real results. Our open rates and conversions have consistently improved since we started working with them."
.png)
.png)
.png)
our booking page
Frequently asked questions
We are not a generalist marketing agency. We specialize exclusively in email and SMS for ecommerce brands. Our strategies are rooted in direct response principles that have generated over $200M for our clients. We move fast, communicate transparently, and obsess over results that actually impact your bottom line.
Full end-to-end retetnion management specializing in email and SMS. That includes strategy, flow buildouts, campaign creation, design, copywriting, ESP implementation, segmentation, deliverability management, and ongoing optimization. We handle everything so you can focus on running your brand.
We typically recommend 12-16 campaigns per month, though we scale anywhere from 8-40 depending on your brand, audience, and goals. Every send is strategic and segmented to maximize revenue without fatiguing your list.
We operate on a flat monthly retainer based on email and SMS volume, so you always know exactly what to expect. All plans are month to month with no long-term contracts. You can adjust or cancel anytime. Our lowest plans come out at $5,000 USD per month.
Most clients see measurable improvements within 30-60 days. You will have a new pop-up live by Day 7 and first optimized emails sending by Day 10. Full flow buildout typically completes within the first month.
We work mostly with Klaviyo. If you are on another platform and considering a switch, we will manage the migration. If you are on another platform, we will have a conversation on if it makes sense to stay or move.
.svg)
.svg)
