Leveraging eDirect Response to Convert - Without the Extra Stuff.

Leveraging eDirect Response to Convert - Without the Extra Stuff.

We all know email is powerful - click a few buttons and you’re in the face of thousands of warm leads who already know, like, and trust you.


Email is how you convert and retain. It’s the bottom of your funnel.


However, it isn’t treated this way.


Yes… It’s tempting to pump more cash into your Facebook ads in the hopes that these new eyeballs will buy.


But the truth is, in most cases you’re just going to be let down.


In 2024 with new ecom stores popping up every day, the consumer has many choices to choose from. And they're going to shop around.


Mix that with the amount of internet scams out there…


It's becoming increasingly difficult for the modern consumer to click onto your site and trust you enough to buy on the spot.


Even then, if you aren't building loyalty and staying top of mind with your current customer base, you're going to be forgotten.


Which is exactly why you need quality acquisition and retention systems in place.


If you don’t, you’re just going to be throwing your ad-spend into the toilet.


The eCom brands winning (at scale) in 2024 are doubling down on the aspects of conversion and retention that actually matter BEFORE scaling acquisition.


  • List growth

  • Frequent campaigns

  • Intent-based flows

  • Proven direct response tactics


Focusing on what truly matters while leveraging proven direct response principles with a modern twist is the core of eDirect Response (eDR).

We all know email is powerful - click a few buttons and you’re in the face of thousands of warm leads who already know, like, and trust you.


Email is how you convert and retain. It’s the bottom of your funnel.


However, it isn’t treated this way.


Yes… It’s tempting to pump more cash into your Facebook ads in the hopes that these new eyeballs will buy.


But the truth is, in most cases you’re just going to be let down.


In 2024 with new ecom stores popping up every day, the consumer has many choices to choose from. And they're going to shop around.


Mix that with the amount of internet scams out there…


It's becoming increasingly difficult for the modern consumer to click onto your site and trust you enough to buy on the spot.


Even then, if you aren't building loyalty and staying top of mind with your current customer base, you're going to be forgotten.


Which is exactly why you need quality acquisition and retention systems in place.


If you don’t, you’re just going to be throwing your ad-spend into the toilet.


The eCom brands winning (at scale) in 2024 are doubling down on the aspects of conversion and retention that actually matter BEFORE scaling acquisition.


  • List growth

  • Frequent campaigns

  • Intent-based flows

  • Proven direct response tactics


Focusing on what truly matters while leveraging proven direct response principles with a modern twist is the core of eDirect Response (eDR).

We've generated $20M+ for our clients in 2023 alone.

We've generated $20M+ for our clients in 2023 alone.

We had a pretty big claim at the top of the page. Here are the results to back it up.


We had a pretty big claim at the top of the page. Here are the results to back it up.

We had a pretty big claim at the top of the page. Here are the results to back it up.

Example #1

+$1.9 Million Extra Revenue

+$1.9 Million Extra Revenue

A fashion brand that couldn’t keep up with in-house Klaviyo management resulted in a 2.75x revenue increase.

After working with us:

65% open rates

$200,000+ automated monthly flow revenue 

Breaking revenue all-time highs

Watch Case Study Video

(Before)

(After)

(Before)

(After)

Example #2

Extra $177,000 Monthly Revenue

Extra $177,000 Monthly Revenue

A supplement brand that didn't have proper account infrastructure and email campaign systems.


In just 3 months we broke their monthly all-time revenue record without sending a single broadcast discount to the list.

After working with us:

Consistently sending 4-5 email campaigns per week

3x'd their engaged email list size

Breaking revenue records without sending discounts

Example #3

2x Email Revenue in 30 Days

2x Email Revenue in 30 Days

Before working with us they were seeing 40% open rates, landing in spam, and sending only 1-2 campaigns a week with no strategy.

After working with us:

60-70% open rates

Record breaking click rates

Email bringing in 47% of revenue

(Open Rate)

(Click Rate)

(Revenue)

Example #4

219% Increase in Flow Revenue in 45 Days.

219% Increase in Flow Revenue in 45 Days.

Before, they only had 4 flows in place. Within 45 days, we implemented over 50 automated messages that were continually tested. (Added +73k MRR)

Example #5

Need I say more?

Helped add advanced flow funnels, took over campaign strategy, and full-scale copy construction and management.

The ACE Process.

The ACE Process.

This is the exact process & timeline we use for every client to guarantee success:

This is the exact process & timeline we use for every client to guarantee success:

Analyze

Days 1-7

Analyze

Days 1-7

Klayvio

Audit

Klayvio

Audit

Deliverability

Optimization

Deliverability

Optimization

Product, Brand, Customer,

and Competitor Research

Product, Brand, Customer,

and Competitor Research

Construct 60 Day

Success Roadmap

Construct 60 Day

Success Roadmap

Create

Days 7-45

Create

Days 7-45

Sign-Up Form

Implementation

Sign-Up Form

Implementation

Write, Design, and

Build Out 8 Flows

Write, Design, and

Build Out 8 Flows

Campaign

Execution

Campaign

Execution

Weekly Progress

Reports

Weekly Progress

Reports

Elevate

Days 45+

Elevate

Days 45+

3-4 Weekly

Campaigns

3-4 Weekly

Campaigns

New Form +

Flow Tests Weekly

New Form +

Flow Tests Weekly

Experiment With

New Angles

Experiment With

New Angles

Weekly Progress

Reports

Weekly Progress

Reports

Here's *Exactly*

What You Get

  • Overall Klaviyo email and SMS management

  • Pop-up form creation and management

  • 3-5 email campaigns per week (minimum)

  • Minimum 8 automated flows setup with 40-60 emails within them

  • Ongoing testing and optimizations

  • 3 A/B Tests per week (minimum)

  • Cross-channel marketing calendar creation

  • Unlimited e-commerce marketing consulting


PS - You also get 2 full-time Account Managers and 1 Designer dedicated to your account!

Here's *Exactly*

What You Get

  • Overall Klaviyo email and SMS management

  • Pop-up form creation and management

  • 3-5 email campaigns per week (minimum)

  • Minimum 8 automated flows setup with 40-60 emails within them

  • Ongoing testing and optimizations

  • 3 A/B Tests per week (minimum)

  • Cross-channel marketing calendar creation

  • Unlimited e-commerce marketing consulting


PS - You also get 2 full-time Account Managers and 1 Designer dedicated to your account!

Here's *Exactly* What You Get

  • Overall Klaviyo email and SMS management

  • Pop-up form creation and management

  • 3-5 email campaigns per week (minimum)

  • Minimum 8 automated flows setup with 40-60 emails within them

  • Ongoing testing and optimizations

  • 3 A/B Tests per week (minimum)

  • Cross-channel marketing calendar creation

  • Unlimited e-commerce marketing consulting


PS - You also get 2 full-time Account Managers and 1 Designer dedicated to your account!

  • Pop-up form creation and management

  • Minimum of 3-4 email campaigns per week

  • Minimum 8 automated flows setup with 40-60 emails within them

  • Ongoing Klayvio management

  • Ongoing testing and optimizations

  • Cross-channel marketing calendar creation

  • Unlimited e-commerce marketing consulting

Straight From

Our Partners

Here’s what our clients are saying about our service:

Straight From

Our Partners

Here’s what our clients are saying about our service:

Take a look at some of our

YouTube Tutorials

Take a look at some of our YouTube Tutorials

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Straight From Our Partners

Here’s what our clients are saying about our service:

"Within three months we we were already doing $400k. So basically doubled our email revenue in 2 short months"

With Gains in Bulk, we broke their email revenue record in just two months (without sending any discounts to their campaigns list)

"We ended up having the best Black Friday we've had in over 4 years"

We've been working with Dean at German Car Accessories for over 6 months and have helped take email revenue from $30k/mo to $130k in March 2024.

“Max and his team have been amazing since day 1. They’ve been on top of everything, are very responsive. In only 3 months, I have already seen a 20% total revenue increase, and over 110% Klaviyo Attributed revenue increase!

“Max and his team have been amazing since day 1. They’ve been on top of everything, are very responsive. In only 3 months, I have already seen a 20% total revenue increase, and over 110% Klaviyo Attributed revenue increase!

Dean Diepholz

Dean Diepholz

German Car Accessories

German Car Accessories

“What I love about working with the Well Copy team is they talk about, care about, and deliver RESULTS. Not excuses and justifications… they have improved our ACTUAL RESULTS AND REVENUE FROM EMAIL.

“What I love about working with the Well Copy team is they talk about, care about, and deliver RESULTS. Not excuses and justifications… they have improved our ACTUAL RESULTS AND REVENUE FROM EMAIL.

Braven Grant

Braven Grant

Gains in Bulk

Gains in Bulk

"Being in marketing for over 20 years, you start to figure out people who have the "it" and those who don't. Max is one of those brilliant marketers with the "it". He's a guy who can walk in and make any brand better. period."

"Being in marketing for over 20 years, you start to figure out people who have the "it" and those who don't. Max is one of those brilliant marketers with the "it". He's a guy who can walk in and make any brand better. period."

Dan Steiner

Dan Steiner

Good Laundry

Good Laundry

"Max is an absolute genius when it comes to email marketing. He takes the time to learn about your company's goals and wholeheartedly adopts the mission, immerses himself in your culture, and becomes a part of your team."

"Max is an absolute genius when it comes to email marketing. He takes the time to learn about your company's goals and wholeheartedly adopts the mission, immerses himself in your culture, and becomes a part of your team."

Griffin Macer

Griffin Macer

Market Me

Market Me

“We were seeing monthly revenue from flows coming in >20% below the previous year and didn't know how to turn that around.  In the first 6 weeks after launching the new flows with more robust and personalized messaging, we have seen a 44.7% increase over same period last year.”

“We were seeing monthly revenue from flows coming in >20% below the previous year and didn't know how to turn that around.  In the first 6 weeks after launching the new flows with more robust and personalized messaging, we have seen a 44.7% increase over same period last year.”

Steve Maras

Steve Maras

Alp N Rock

Alp N Rock

"Max is no just gifted with proven 8-figure skills in writing emails and facebook ads that sell - with pitch perfect brand voice mind you - but he is also a stellar marketing campaign expert."

"Max is no just gifted with proven 8-figure skills in writing emails and facebook ads that sell - with pitch perfect brand voice mind you - but he is also a stellar marketing campaign expert."

Jason Parker

Jason Parker

Launch Medical

Launch Medical

"Well Copy is one of VERY few agencies I’ve ever hired twice. Max and his team are now my exclusive go to for any ecommerce email marketing project."

"Well Copy is one of VERY few agencies I’ve ever hired twice. Max and his team are now my exclusive go to for any ecommerce email marketing project."

Eric Golman

Eric Golman

Kosher Wine

Kosher Wine

"Well Copy doesn’t waste time tinkering with the small levers. We implemented only the highest leverage strategy from their experience. Email doesn’t have to be complicated or time consuming to generate ROI, love their pragmatic approach."

"Well Copy doesn’t waste time tinkering with the small levers. We implemented only the highest leverage strategy from their experience. Email doesn’t have to be complicated or time consuming to generate ROI, love their pragmatic approach."

Paul Elliot

Paul Elliot

Backyard Escapism

Backyard Escapism

"We saw immediate results after starting with Well Copy. Max and his team made some quick improvements to our opt-ins and welcome experience that resulted in more orders from that flow in 48 hours than we had in the entire first half of the calendar month before working with them – with no increase in traffic."

"We saw immediate results after starting with Well Copy. Max and his team made some quick improvements to our opt-ins and welcome experience that resulted in more orders from that flow in 48 hours than we had in the entire first half of the calendar month before working with them – with no increase in traffic."

Stewart Anderson

Stewart Anderson

Beast & Buckle

Beast & Buckle

Straight From Our Partners

Here’s what our clients are saying about our service:

"Within three months we we were already doing $400k. So basically doubled our email revenue in 2 short months"

With Gains in Bulk, we broke their email revenue record in just two months (without sending any discounts to their campaigns list)

"We ended up having the best Black Friday we've had in over 4 years"

We've been working with Dean at German Car Accessories for over 6 months and have helped take email revenue from $30k/mo to $130k in March 2024.

“Max and his team have been amazing since day 1. They’ve been on top of everything, are very responsive. In only 3 months, I have already seen a 20% total revenue increase, and over 110% Klaviyo Attributed revenue increase!

Dean Diepholz

German Car Accessories

“What I love about working with the Well Copy team is they talk about, care about, and deliver RESULTS. Not excuses and justifications… they have improved our ACTUAL RESULTS AND REVENUE FROM EMAIL.

Braven Grant

Gains in Bulk

"Being in marketing for over 20 years, you start to figure out people who have the "it" and those who don't. Max is one of those brilliant marketers with the "it". He's a guy who can walk in and make any brand better. period."

Dan Steiner

Good Laundry

"Max is an absolute genius when it comes to email marketing. He takes the time to learn about your company's goals and wholeheartedly adopts the mission, immerses himself in your culture, and becomes a part of your team."

Griffin Macer

Market Me

“We were seeing monthly revenue from flows coming in >20% below the previous year and didn't know how to turn that around.  In the first 6 weeks after launching the new flows with more robust and personalized messaging, we have seen a 44.7% increase over same period last year.”

Steve Maras

Alp N Rock

"Max is no just gifted with proven 8-figure skills in writing emails and facebook ads that sell - with pitch perfect brand voice mind you - but he is also a stellar marketing campaign expert."

Jason Parker

Launch Medical

"Well Copy is one of VERY few agencies I’ve ever hired twice. Max and his team are now my exclusive go to for any ecommerce email marketing project."

Eric Golman

Kosher Wine

"Well Copy doesn’t waste time tinkering with the small levers. We implemented only the highest leverage strategy from their experience. Email doesn’t have to be complicated or time consuming to generate ROI, love their pragmatic approach."

Paul Elliot

Backyard Escapism

"We saw immediate results after starting with Well Copy. Max and his team made some quick improvements to our opt-ins and welcome experience that resulted in more orders from that flow in 48 hours than we had in the entire first half of the calendar month before working with them – with no increase in traffic."

Stewart Anderson

Beast & Buckle

Take a look at some of our

high-converting email designs!

Take a look at some of our

high-converting email designs!

Take a look at some of our high-converting email designs.

Results!

Working with us means an extra hour (or two) of sleep at night

Working with us means an extra hour (or two) of sleep at night

Book a 15 minute chat to get the ball rolling!

This is for you, if you want:

A team 100% dedicated to your Klaviyo

Stronger customer loyalty

Immediate & long-term results

To qualify, you must:

Run a DTC eCommerce brand

Minimum of $50k/mo revenue

Working with us means an extra hour (or two) of sleep at night

Book a 15 minute chat to get the ball rolling!

This is for you, if you want:

A team 100% dedicated to your Klaviyo

Stronger customer loyalty

Immediate & long-term results

To qualify, you must:

Run a DTC eCommerce brand

Minimum of $50k/mo revenue

FAQ

Let’s answer some questions.

How is Well Copy different?

What services does Well Copy offer?

How often will you send campaigns to my list?

How does the guarantee work?

What are the costs?

How is Well Copy different?

What services does Well Copy offer?

How often will you send campaigns to my list?

How does the guarantee work?

What are the costs?

How is Well Copy different?

What services does Well Copy offer?

How often will you send campaigns to my list?

How does the guarantee work?

What are the costs?